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ABSTRACT The growth of Internet marketing has encouraged marketing researchers to look at how traditional consumer behavior theories and models are applied in the Internet context. Wealthy Affiliate Review – The current research was designed to examine how consumers apply the traditional risk-reduction strategies for Internet shopping. The findings of the research clearly identified consumers risk perception and risk-reduction strategies in the Internet, which can use to identify, develop and provide new effective strategies for the Internet to become a more successful marketing channel. Keywords: Perceived Risk, Internet Marketing, Risk Reduction Strategies The Internet already plays a major roll in all marketing areas. In response to the exponential growth of Internet shopping, understanding how traditional consumer theories are applied to the Internet is essential, especially the field where the concept of perceived risk is a major deterrent of consumer purchase decision making.
Guerrilla Marketing on the Internet Jay Conrad Levinson, Mitch Meyerson, Mary Eule Scarborough

Wealthy Affiliate Review

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